Semiotics: The study of signs, symbols and their use of interpretations.
Sign: An object, quality or event whose presence/occurrence indicates the probable presence/occurrence of something else.
Signifier: A signs physical form as distinct from its meaning (denotation).
Signified: The meaning or idea expressed by a sign, as distinct from the physical form in which it is expressed (Connotation).
Codes: Systems of meaning production (signs) at both textual and production level that can be decoded to create meaning.
Producers ENCODE and audiences DECODE
Technical Codes
Camera
Lighting
Sound
Editing
Mise-en-scene
Research: Notion Of Codes by Isaac
Reviewed by Isaac
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